LEADERSHIP CONFERENCE

WOMENS FOODSERVICE FORUM

Women’s Foodservice Forum is a non-profit working to accelerate the advancement of women leaders in the food industry. Every year, more than 3,000 attendees from over 400 foodservice companies gather at the WFF Leadership Conference to connect with like-minded leaders and to further their professional and personal development.

Unfortunately, due to health and safety risks surrounding the COVID-19 outbreak, this event was canceled two weeks before it began. Nonetheless, we wanted to share how we as Twofold Fusion collaborated with our client to produce their main event of the year. We look forward to when we can all safely meet again. Held at the Kay Bailey Hutchison Convention Center and the adjoining Omni Hotel in Dallas, Texas, the four-day conference included general sessions, breakout sessions, networking opportunities and multiple roaming camera crews. Tasked with set design, event management and content creation, Twofold Fusion coordinated with WFF to ensure a seamless event experience.

For the General Session, we designed custom 80-foot wide curved screens to hug the stage, creating an immersive experience for all attendees. Directly above the stage, LED panels would’ve displayed clear messaging to the audience and provided additional space for graphics. We invested in pixel mapping technology to give us full control of all screens and playback during the event. Knowing the incredible keynote speakers lined up, we knew this space would excite and move attendees; thus, the “Inspiration Theatre” was created.

With WFF’s brand identity in mind, our team designed and animated customized content to take advantage of the ultra-wide screens enveloping the audience. By being hands-on the pre-production phase and on-call to answer any keynote speaker questions, we were able to personalize each days screen content according to the speakers message and our clients mission.

From providing detailed diagrams to all necessary parties to ensure a smooth and efficient Load-In, to coordinating multiple crews, Twofold Fusion worked behind the scenes to provide and oversee any technical aspects requested. We supplied all AV needs and support teams with dedicated Technicians in each Breakout Session to assure smooth presentations for all speakers and panels.

To boost attendee engagement, we custom-built a 16- foot wide selfie backdrop with digital wings transitioning over time.